Why You Are Not Bullish Enough on Substack

How Substack’s evergreen content, partnerships focus, and creator-first model are quietly becoming the best home for writers, leaders, and communities who want depth instead of drama.

I’ll start with a confession.

I should have joined Substack a year ago.

All the signs were there. Friends were nudging me. My own instincts as a product leader and futurist were flashing green. But at the same time, I was in the middle of a massive organizational shift at Microsoft focused on driving AI adoption at global scale. That is not a side project…